Changing Climate = Changing Lives

This was a real interesting client. We had to design an invitation and a poster. One side had eight panels of information about climate change and the reverse side was to be a poster. The goal was to make the whole thing feel like it belonged together so that it can be used as a personal invitation as well as a advertisement for the event with the poster.

I wanted to create something that would be interesting to look at and maybe something that people would just like to hang up because the imagery was that engaging. The poster has a city scape and a tree line that have similar proportions to one another. The idea was a reflection, on crystal clear water that you would not know where one begins and one ends. The images are so closely tied just as Changing Climate is to Changing lives, and visa versa.

I would put the invitation side up for viewing but I feel it would be more impacting to see it folded up and in person so you get the flow of the piece.

I am not entirely happy with the outcome of this. I struggled with color a lot, as I was trying to find colors that would read well on each other. I don't know why it was so hard, maybe I just wasn't seeing things the way that I needed to. I love the imagery on my poster but hate how the text lays out. I wanted there to be an ambiguous way of viewing the piece that's why I have two sections of text in different places set up in two different orientations. I wanted the owner to be able to put up the poster however they seemed fit.

I could totally improve on this, and I will eventually when I get around to setting up my portfolio for review at CSULB.

Church Brew Works

Packaging design was very interesting for me this past semester. We were assigned a project that involved designing the packaging for a beer or root beer company. I found this great place online called Church Brew Works.

The name is something to be desired but you work with what you've got when you get clients. I wanted to great something that was a lot more professional than their original labels and packaging, but wanted to let it remain different and quirky. So it has a slight drawn feel to it but at the same time, using great fonts and colors really make this beer stand out. I love the purple that I was able to get to compliment with the yellow. I have a Cell phone picture of the final all put together.

Some of the hardest things to start getting my mind around was the idea of space. That's why things are big and some things small. My idea behind the box was to make it seem like it could be its own little church. Stained glass on the steeple and brick that is all over Pittsburgh. I felt like that kind of stuff was necessary. I only had so much room on the bottle so the brew's logo had to be designed considering the curve of the bottle. I enjoyed this project and think it came out well!