Changing Climate = Changing Lives

This was a real interesting client. We had to design an invitation and a poster. One side had eight panels of information about climate change and the reverse side was to be a poster. The goal was to make the whole thing feel like it belonged together so that it can be used as a personal invitation as well as a advertisement for the event with the poster.

I wanted to create something that would be interesting to look at and maybe something that people would just like to hang up because the imagery was that engaging. The poster has a city scape and a tree line that have similar proportions to one another. The idea was a reflection, on crystal clear water that you would not know where one begins and one ends. The images are so closely tied just as Changing Climate is to Changing lives, and visa versa.

I would put the invitation side up for viewing but I feel it would be more impacting to see it folded up and in person so you get the flow of the piece.

I am not entirely happy with the outcome of this. I struggled with color a lot, as I was trying to find colors that would read well on each other. I don't know why it was so hard, maybe I just wasn't seeing things the way that I needed to. I love the imagery on my poster but hate how the text lays out. I wanted there to be an ambiguous way of viewing the piece that's why I have two sections of text in different places set up in two different orientations. I wanted the owner to be able to put up the poster however they seemed fit.

I could totally improve on this, and I will eventually when I get around to setting up my portfolio for review at CSULB.